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Clarify business value.  Connect with buyers.  Drive adoption

Value Mapping Workshop
Clarify your business value : Map your capabilities to relevant business outcomes

Value Mapping Workshop
Buyers don't invest in sustainability - they invest in business value:
 

This workshop helps bridge that gap.

Want to make it easier for mainstream corporate buyers to say “yes”?

In this private, 4-hour value mapping workshop, will work with your team to gain clarity on the full value of your solution and how to communicate it within your buyers’ business context.

The Problem

What others are saying:

"Working with Simone and Dave was a game-changer for our go-to-market strategy. They helped us move beyond basic cost savings and environmental messaging to focus on the business priorities that matter most to financial and operational decision makers - making it easier for us to get to 'yes.'" 

Get the clarity you need to communicate your value in a way that drives action

  • Message isn't landingOutreach efforts don't get responses

  • Conversations aren't compellingBuyers show interest, but don't take action

  • Financial case isn't strong enoughNo decision, no budget, no deal

  • Excitement fizzles outStuck in pilots, never scaling to full adoption

The Solution

We help you focus on the specific types of value that matter most to your buyers - operational impact, strategic enablement, and risk management.

This workshop helps lay the foundation for content that enables you to:

  • Grab buyer attention with messaging that resonates

  • Have more relevant conversations that align with their business priorities

  • Build credible, compelling financial business cases that drive decisions

  • Drive ongoing adoption and customer success for long-term impact

How it works

This is a dedicated, hands-on workshop with your team. Using our facilitated approach and toolset, we’ll work closely with you to uncover and articulate the unique value of your solution - framed around what matters most to your buyers.

Here’s what to expect:

  • Define the full value of your greentech solution within the context of your buyers’ business priorities

  • Map clear connections between what your solution enables, the operational benefits, and specific financial impacts for your buyers

  • Prioritize and align key value levers to your target buyer personas

By the end of this session, your team will have foundational messaging to clearly communicate your solution’s value in a way that resonates with key sponsors, decision-makers, and budget owners.

The Results

  • Greater engagement from decision-makers – more opportunities and stronger pipeline

  • More compelling conversations across buyer groups – faster buy-in and quicker decisions

  • Stronger business justification – higher margins, increased budget approvals, and bigger deals

  • Improved customer success and impact – accelerated adoption and broader deployment

Your Investment

This 4-hour, private workshop is available for a one-time fee of $740, providing your team with the clarity and structured approach needed to communicate your solution’s full business value in a way that resonates with buyers.

What our clients are saying

“Working with Simone and Dave was a game-changer for our go to market strategy. They helped us move beyond basic cost savings and environmental messaging to focus on the business priorities that matter most to financial and operational decision makers - making it easier for us to get to 'yes.'"

Ready to make a bigger impact by helping buyers understand your solution's full value?

Book a free 15-minute call to see how this workshop will help you position your solution for real business traction. 

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Let's stay connected

We share practical ideas on making your greentech solutions relevant for business buyers.

Drop your email, and we'll send you occasional insights - no spam, just useful strategies. 

Prefer LinkedIn?

Connect or follow us for more insights & updates

Simone Schuppan    

Dave Dunlap

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© 2025 c2Impact, LLC

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